IGNITE | EFC PARTNERSHIP
IGNITE South Africa and EFC (Extreme Fighting Championship) launched the partnership at EFC's milestone event, EFC100.
As the Art Director, I was tasked with capturing the new partnership throughout 'FIGHT WEEK' from weigh-in day to fight night, along with photographer Roarke Bouffe (@roarkebouffe).
Content will be distributed across all digital platforms for both brands and media.
